Deming Application Prize

An Introduction:

Deming Application Prize (DAP) established in 1951 is the only truly international prize for effective application of Total Quality Management. Any organization from any country can challenge it.
Deming Application Prize is awarded to the companies that practice TQM principles, concepts and techniques to meet their business goals and in consonance with the specified criteria over a period of time like 3 to 5 years.

Why Challenge the Deming Application Prize:

Companies challenge Deming Application Prize to fulfill business need of substantive performance improvement in a competitive economy using TQM principles, concepts and techniques. It is used as a bench mark. Companies also use it as a means to bring about cultural change in the organization with focus on quality, customer and people development and involvement.

The Guides/Counselors:

The winning companies took the guidance from Japanese counselors and Indian counselors for training, assessment and guidance in TQM implementation for Deming Application Prize. The early starters, since 1990, like Sundaram Clayton and TVS Motors primarily took help from Japanese consultants because there were no Indian consultants competent enough to guide at that time. The counselors were Mr. Bunteru Kurahara followed by Prof Y. Washio and Prof. Y. Tsuda. Mr. Janak Mehta introduced all these consultants and was involved in the initial stages in 1990 to 92 in Daily Management and Policy Management. • Sundaram Brake Linings Brakes India and Sona Koyo were guided by Prof. Y. Tsuda. • Mahindra & Mahindra, TVS Motors, & Lucas TVS were guided by Prof. Y. Washio. • SRF Ltd. was guided by Prof. H. Kume • Tata Steel was guided by Prof. N. Kano and Mr. Y. Ando; Rane Group companies were guided by Prof. Washio and Mr. Y. Ando. Krishna Maruti and Jaybharat Maruti were guided by Prof. Hitoshi Osada.

Prof. Hitoshi Kume states that India now has a few counsellors who can provide bulk of the guidance for Deming Application Prize.

Time frame:

This depends upon various factors including the size of the company, age of employees, complexity of business, organization culture and the current status etc. Most companies with over 1000 employees have taken 4 to 8 years.

Experience:

TQMI is fortunate to have the opportunity to work under the guidance of some of the best known DAP examiners over the last twenty years to help many organizations in India in their journey of DAP and eventually winning the same. It is typically said it takes about 10 years of apprenticeship under the DAP examiner to become a competent counselor. TQMI is the only organization in India that had this unique opportunity. Prof. Hitoshi Kume and Prof. Noriaki Kano two of our guides have been the Chairmen of DAP Committee. Prof, Y. Washio as our guide has helped the most organizations in India for challenging DAP.