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10 Reasons Why You Must Not Miss This Advanced TQM Workshop by Dr. Kano
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10 Reasons Why You Must Not Miss This Advanced TQM Workshop by Dr. Kano


Registrations are open for the ninth edition of The Advanced TQM workshop, which gets underway in February. The program spanning over 2 phases will be conducted over a total of 5 days, with seats allotted on a first-come-first-serve basis. 

Before we go into the specifics of this event, let us examine the backdrop of TQM and how it is important for succeeding in today’s competitive business landscape driven by quality norms.

In a rapidly changing business and increasingly complex and uncertain landscape, how can enterprises (from different domains) remain competitive and sustain their growth volumes to drive profitability? 

Delivering on customer expectations consistently is the solution, but it is easier said than done. Customer satisfaction in the digital age goes beyond just listening to their demands and delivering products aligned to their needs, both stated & latent. In fact, the delivery of products is just one-half of the story. One of the main traits of a product for getting favorable acceptance from potential customers is its quality provided at a reasonable price and on-time delivery.

In other words, Total Quality Management or TQM is a golden benchmark for organizations in their quality initiatives to ensure sustained growth that creates a longer lifetime of customer loyalty.

Dr. Kano is hailed as one of the greatest experts in the world for quality management. It is indeed a privilege for TQMI to host this workshop with Dr. Kano. 

Here are 10 reasons why you must not miss this Advanced TQM Workshop by Dr. Kano -


  • Hear, learn, and practice the fundamentals and building blocks of TQM directly from Dr. Noriaki Kano. Dr. Kano has been a prominent leader in the world of Quality management for many decades. He is the creator of Attractive Quality Creation (Kano Model) as well as Task Achieving QC Story. He is a thought-leader and one of the world’s foremost experts and visionary in the field of quality management and business excellence. Dr. Kano is known for his unique teaching style which helps the participants understand the concept of quality management and its practical application. This is certainly a not-to-be-missed opportunity. 
  • The workshop includes strategically devised sessions that help potential businesses scale up their operations without compromising on quality. Participants can learn about the latest advances in TQM methods. They will learn how to gain a competitive advantage by effectively utilizing the TQM principles & Methods cutting across various functions in the entire value chain and providing distinctive value to the customer while achieving accelerated business results. 
  • The program is designed based on the development of theory and concepts by Dr. Noriaki Kano (KQRO-Kano Quality Research Office) and its application in various organizations in multiple countries thereby developing advanced methods duly proven over time through a collaborative effort of KQRO and participating organizations in joint research projects. Dr. Kano will share the advanced concepts and methods with examples from various organizations that participated in this research. 
  • The workshop includes sessions that cover the specific impact of the pandemic dynamics in different facets of operations for businesses. Hence, it will be of great help for business leaders to get a clear perspective and understanding on how to pull up their business from disruptive events and get it back on track for sustained growth.
  • TQMI is the only authorized partner in India with whom Dr. Kano engages in live demonstrations and sessions. Hence, this is the only chance for the quality experts in different business domains to hear from the man himself.
  • Leverage the session to get a grip of how different businesses can improve their quality ambitions while at the same time, thriving to be competitive in turbulent market conditions.
  • Get to experience workshop and session content that has been fine-tuned with Indian business scenarios unlike the usual flavor of Japanese case studies. This helps build a better perspective on quality management for professionals focusing on Indian operations. TQMI and key clients of TQMI will share the experience of the application of TQM and the learnings of Dr. Kano in the Indian context, making it easy to relate for the Indian/ Asian audience.
  • Fully virtual event enabling all participants to join different sessions from the comfort of their homes and engage in live interactions with the speakers.
  • Anyone wanting to learn such advanced concepts from Dr. Kano would typically need to travel to Japan to attend his workshops. With this workshop, attendees get to learn those at a fraction of the cost.
  • The event is scheduled at convenient dates to ensure that participants can take their learnings from the workshop and incorporate them into strategic planning and decisions for the upcoming Financial Year, 2022-33

These reasons are just a short demonstration of the value this workshop delivers for enterprises and quality professionals. It is highly recommended that members of the leadership team, along with quality & Business excellence professionals across the organization, should attend the workshop to learn more about growing and sustainable business practices in the coming years.

Register today for this wonderful event and explore how your business can manage profitable business growth through a quality-focused approach. 

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